DataGen: Marketing Case Study

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Challenge

  • Low brand awareness
  • Little market understanding of unique capabilities

Sage is helping us connect with journalists to translate the complexities of rapidly changing healthcare policies and programs. Thanks to their efforts we have received unprecedented coverage and are quickly becoming a trusted voice on regulatory and reimbursement issues.
– Michael Ilnicki, President, DataGen, a subsidiary of the Hospital Association of New York State

Solution

  • Asserted unique market positioning
  • Refined and consistently delivered evocative and differentiated messaging through multiple channels

Results

  • Repositioned organization
  • Simplifying the Complexities of Payment Change
  • Interpret. Model. Act.
  • More than 6,500 outbound emails with an average open rate of 10%
  • More than 650,000 media impressions in the first three months

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White Paper

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PR/News coverage

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White Paper
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