Continuum Health Alliance: Marketing Case Study

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Challenge

  • Need to grow market share
  • Misalignment of messaging with key markets
  • Need to raise awareness of service offerings
  • Reputational challenges with potential clients

Solution

  • Developed an actionable go-to-market plan, including refined strategies and messaging
  • Created a robust, content-centric series of thought leadership cycles to induce demand
  • Developed relationships with key media stakeholders in target markets to drive effective PR
  • Implemented a tactical social media plan to drive awareness and engagement

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VBC Success Infographic

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The Triple Aim Video

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Value-based White Paper

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Industrial Strength White Paper
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