By Boh Hatter, Chief Marketing Officer, Sage Growth Partners
The full article is published in Physicians Practice
Marketing is no longer an optional undertaking for physician practices, particularly independent ones. As competition increases and patients take a more active role in practice selection, your viability and growth will increasingly rely on strong marketing initiatives. Relying primarily on referrals from other providers and patients is a losing proposition.
The good news is that while marketing may seem like a daunting endeavor, particularly if you are already overburdened with responsibilities, there are some tried-and-true approaches that can significantly improve your ability to connect with prospective patients and quickly grow your patient base.