Aubrey Westgate is a marketing and communications professional specializing in content strategy, content planning, and content creation.
Westgate combines years of content strategy and development experience in healthcare B2B publishing with a strategic focus on elevating brand awareness and demand generation.
Her experience overseeing content and strategy for several healthcare publications provides her with the ability to understand how to create content that draws in healthcare C-suite executives, clinicians, and health IT leaders.
Served as an Editorial Director at a large healthcare publishing company, oversaw content and strategy, improved reader engagement across platforms, and developed new products.
Managed the digital property for several healthcare publications, including monitoring traffic and implementing strategies for growth.
Produced and edited whitepapers, reports, and e-newsletters.
Managed, planned, and produced coverage from several leading healthcare industry events including HIMSS, MGMA, AHIP, and World Health Care Congress.
Implemented multimedia projects including podcasts, slideshows, and videos to reach key audiences.
Helped lead media campaigns for Downtown Partnership of Baltimore, a nonprofit economic development organization.
Westgate earned a BS in Journalism from Boston University. After completing her degree, she held a variety of positions including Communications and Research Manager at Downtown Partnership of Baltimore; Senior Editor of Physicians Practice Journal; Executive Editor of Managed Healthcare Executive; Editorial Director of Managed Healthcare Executive and Drug Topics; and in an expanded role, Editorial Director of Managed Healthcare Executive, Drug Topics, Formulary Watch, Medical Economics, Diagnostic Imaging, Patient Care, Practical Cardiology, Rheumatology Network, and Physicians Practice Journal.
American Society of Healthcare Publications Editors Awards
- Best Legislative/Government Article: Gold, “HIPAA: 5 Do’s, 5 Don’ts” February 2013
- Best New Department: Gold, Practice Transformations Column 2013
- Best Feature Article: Bronze, “You’ve Been Served, Now What?” February 2012
American Society of Business Press Editors Award:
- Government Coverage National Finalist: “Meaningful Use: What Lies Ahead,” October 2012