SGP to support healthcare data analytics company with brand awareness and demand generation
Baltimore, MD – Sept. 28, 2016 – Sage Growth Partners (SGP), a Baltimore-based healthcare strategy, technology and marketing firm today announced it has been selected by DataGen, a healthcare data analytics company, to provide integrated marketing services including brand awareness, market positioning, demand generation, thought leadership campaigns, and media relations.
DataGen provides data analytic support to hospitals and healthcare providers across the country that are participating in new payment models from the Centers for Medicare and Medicaid (CMS). DataGen serves awardees of the the Bundled Payments for Care Improvement demonstration, participants in the mandatory Comprehensive Care for Joint Replacement program, and awardees under the new Oncology Care Model.
“DataGen has been providing policy and payment expertise to healthcare organizations for more than a decade,” said Michael Ilnicki, President DataGen. “As the movement towards alternative payment models in the healthcare industry accelerates, DataGen has seen an increase in the need for analytics and decision support among healthcare organizations. As the industry grows, this is the perfect time to accelerate the momentum of our marketing efforts. SGP is the ideal partner to help push our company to the next level.”
“We are pleased that DataGen has selected our marketing practice to drive brand awareness and demand generation for their services,” said Boh Hatter SGP CMO and General Manager, Marketing. “DataGen’s engagement with SGP will strengthen the company’s market positioning and advance their expertise in simplifying the complexities of healthcare payment change. Our team’s deep understanding of healthcare will enable us to quickly take advantage of opportunities in the market as they arise, while simultaneously developing and executing a long-term integrated marketing strategy.”
For more than a decade, DataGen has been an essential partner to healthcare organizations across the country, illustrating the financial implications of payment policy changes and promoting a pragmatic view of how changes will affect revenue and profitability. DataGen currently provides data analytic support nationwide to awardees of the CMMI Bundled Payments for Care Improvement Demonstration; participants in the mandatory Comprehensive Care for Joint Replacement program; and awardees under the new Oncology Care Model. Drawing on specialized health policy and payment expertise, as well as in-depth understanding of the power of analytics to drive change, DataGen simplifies the complexities of healthcare payment change.
About Sage Growth Partners
Sage Growth Partners is a healthcare strategy, technology and marketing firm. We provide insight and multi-disciplined execution to growth-minded healthcare organizations nationally, including hospitals, health systems, physician groups, insurers, trade associations and academic institutions. With deep roots in the business of healthcare, Sage Growth Partners delivers solutions to complex industry and organizational challenges.
Founded in 2005, Sage Growth Partners is located in Baltimore, MD and serves clients such as GE Healthcare, Doctor’s Community Hospital, Capricorn Healthcare, Availity, Chase Brexton Health Care, LG Healthcare Solutions, St. Jude Medical and Wellcentive. Visit us online at www.sage-growth.com.