Hamamatsu Selects SGP for Product Messaging, Research, and Digital Marketing Expertise
LEADING INTERNATIONAL MANUFACTURER OF PHOTONICS DEVICES HIRES SGP TO DEVELOP A MARKET RESEARCH REPORT AND WRAP-AROUND CAMPAIGN AS PART OF ITS DIGITAL PATHOLOGY PRODUCT LAUNCH
BALTIMORE, Feb. 9, 2021 — Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, today announced the publication of a market report on digital pathology, At The Tipping Point, created as part of an engagement with Hamamatsu Photonics. A leading international manufacturer of photonics devices, Hamamatsu selected SGP to assist with the launch of its NanoZoomer digital pathology product to the international healthcare market. SGP conducted a survey of US pathologists to assess their views on, and use of, digital pathology solutions for the market report, as well as conducting market research to inform Hamamatsu’s digital marketing strategy, including positioning and messaging.
Hamamatsu’s NanoZoomer is a digital solution that produces extremely accurate, high-quality, and high-resolution digital slides of pathology samples that can be shared and stored much more easily than physical glass slides. The NanoZoomer facilitates faster second opinions and comprehensive digital libraries that contribute to global pathology knowledge and the advancement of disease remediation. In addition to shaping the product’s positioning and messaging, SGP’s market research will contribute to a report investigating the barriers and challenges pathologists face in using digital versus physical slides.
“For more than a hundred years, pathologists around the world have primarily relied on physical glass slides to make a diagnosis,” said Don Ariyakumar, product manager at Hamamatsu. “Even today, most U.S. pathologists will mail glass slides across the country to get a second opinion. Our NanoZoomer product seeks to change that by creating digital slides that can be trusted for their exceptional quality, and that are easy to share and store. We’re thrilled to be partnering with the SGP team, whose deep healthcare marketing expertise will help us more fully understand the needs of the marketplace, and how NanoZoomer can address those needs.”
“Hamamatsu is an internationally recognized leader in the photonics devices space, and is poised to revolutionize digital pathology with a product the market can trust and depend on,” said Boh Hatter, chief marketing officer and general manager, marketing, at SGP. “We’re excited to work with the dedicated team at Hamamatsu and help them gain a deeper understanding of the pathology market, their needs, pain points, and challenges. Having that kind of meaningful, global impact on the healthcare industry is what drives our SGP team.”
About Hamamatsu Photonics K.K.
Hamamatsu Photonics K.K. is a leading manufacturer of photonics devices. We design, manufacture, and sell optical sensors, light sources, optical components, cameras, photometry systems, and measurement/analysis systems. Web site: www.NanoZoomer.com
About Sage Growth Partners
Sage Growth Partners accelerates commercial success for B2B, B2B2C, and B2C healthcare organizations through a singular focus on growth. The company helps its clients thrive amid the complexities of a rapidly changing marketplace with deep domain expertise and an integrated application of research, strategy, and marketing.
Founded in 2005, Sage Growth Partners is located in Baltimore, MD, and serves clients such as Philips Healthcare, U.S. Renal Care, Quest Diagnostics, Vocera, Livongo, Olive, iN2L, and Aperture.
Media Contact
Boh Hatter
(410) 534.1161
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