Telehealth company for pediatric care and lactation support retains SGP for strategic marketing communications
Baltimore, Md. (Aug. 26, 2020) – Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, today announced that it has been retained by Pacify Health, the country’s leading telehealth app for lactation support and pediatric care. Pacify has engaged SGP as its agency of record to help the company build brand awareness, credibility, and visibility in the market. SGP will achieve this through integrated marketing campaigns, including thought leadership, public relations, social media, and lead generation.
The relationship comes at a critical time when telehealth use is on the rise due to COVID-19. Designed to support new and expecting parents whenever and wherever they need it, the Pacify app connects users with certified clinicians, including nurses and lactation consultants, over a secure video chat. No appointments are necessary, and calls are answered in an average of less than 30 seconds. Pacify’s solution was quickly signed on by the city of Philadelphia when shelter-in-place orders were implemented in mid-March, giving local moms critical tele-lactation support from the safety of home during the onset of the COVID-19 pandemic. Pacify serves a diverse range of mothers through contracts with a range of partners, including city and state departments of health, leading hospitals, employers, Medicaid managed care companies, Women, Infants and Children (WIC) programs, and breast pump manufacturers.
“Pacify is committed to helping parents, especially new moms, get vital lactation and pediatric health support any time they need it,” said George Brandes, Co-founder and CEO at Pacify Health. “COVID-19 has increased the need for our services as parents try to minimize time outside the home, especially those with new babies. We see an opportunity to expand the number of families we serve, and look forward to having SGP help us develop our voice and reputation in the market. Their team has already helped us conduct a successful launch in Philadelphia through earned media and integrated communications, and we’re energized for our continued work together.”
“COVID-19 has proven challenging for everyone, but for expecting and new parents, there is a heightened level of concern,” said Boh Hatter, Chief Marketing Officer at Sage Growth Partners. “Our integrated marketing team is excited to be working with a company that is able to meaningfully support this vulnerable population. The Pacify team approaches their work with tremendous rigor and passion, and we’re looking forward to helping them expand their footprint.”
About Pacify Health
Pacify Health was founded on the idea that more can be done to use mobile technology to help families access excellent prenatal and pediatric care. Pacify’s industry-leading mobile platform provides