Marketing Practice recognized for its “Hodes Means Hope” campaign
Baltimore, MD – April 21, 2015 · Sage Growth Partners (SGP), a Baltimore-based healthcare consulting, technology, and marketing firm today announced it has been awarded the 2015 Bronze Telly Award for a campaign it developed for University of Maryland St. Joseph Medical Center and its Liver and Pancreas Center.
The campaign presents seven powerful survivor stories, produced as thirty-second television advertisements and longer version documentary-style web features. Each concludes with the patient saying “Hodes Means Hope,” as the words are animated on the final screen. Campaign executions may be viewed at http://sage-growth.com/index.php/hodes-liver-and-pancreas-center-campaign/.
The 2015 Telly Awards attracted more than 12,000 entries from all 50 states and many foreign countries. Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and films productions, and online commercials, video, and film. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Sage Growth’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.” The SGP award was earned in the category, “Commercials: Local TV & Cable – Promotional/Branding.”
“I am remarkably proud of this work,” said Boh Hatter, Chief Marketing Officer and General Manager of SGP’s Marketing and Strategic Communications Practice. “In a noisy and over-communicated marketplace, these stories stand apart. They are genuine. They are heartfelt. They speak well of the remarkable care that the University of Maryland St. Joseph Medical Center provided to these patients.”
“As always, this is a team effort,” Hatter added. “Will Schwarz and Pennant Productions did an exceptional job of capturing the stories and presenting them in a sensitive and tasteful manner.”
About Sage Growth Partners
Sage Growth Partners (SGP), a healthcare strategy, technology, and marketing firm, provides insight, advice and multi-disciplined execution to growth-minded health care organizations nationally, including hospitals, health systems, physicians groups, insurers, trade associations, and academic institutions. With deep roots in the business of health care, SGP delivers results to difficult industry and organizational challenges.
Founded in 2005, SGP is located in Baltimore, MD and serves national and regional clients such as GE Healthcare, Boston Scientific, SAS, Covidien, API Healthcare, University of Nevada Reno, South Boston Community Health Center and HeartFlow, among others.