Leading clinical analytics solutions company taps Sage for messaging, market sizing, and an economic calculator
Baltimore, MD – Jan. 24, 2017 – Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, today announced the completion of a series of engagements with ArborMetrix to focus and strengthen its commercial activity. SGP repositioned and differentiated ArborMetrix’s messaging, and conducted quantitative and qualitative research resulting in market sizing and an economic calculator.
ArborMetrix’s healthcare intelligence solutions are central to identifying actionable insights that advance care and improve patient outcomes, drive physician engagement and productivity, and enable success with value-based payment models and CMS quality reporting. Their solutions for hospitals, health systems, physician groups, and medical specialty and hospital associations address the growing need for providers to improve outcomes as healthcare delivery and payment models evolve.
“In each of our three engagements with SGP, the results have been incredibly valuable to our growth as a company,” said Kurt Skifstad, PhD, Chief Executive Officer, ArborMetrix. “They first helped us address a commercial strategy that, as we learned, wasn’t playing to our strengths. Through that process, SGP helped us realize that we needed to go back to our core business, and to tell a clear and compelling story around our value – making connections between the market’s challenges and the unique benefits we deliver.”
ArborMetrix and SGP continued their partnership, working on a research and market sizing initiative to examine untapped opportunities for ArbroMetrix. “Sage has helped us gain the market intelligence we need to move forward in pursuing new opportunities that are accelerating our growth trajectory,” Skifstad said.
“Healthcare organizations operate in an over-communicated marketplace,” said Stephanie Kovalick, SGP Chief Strategy Officer. “It’s not always clear what value a solution delivers, especially if the conversation is around product features rather than, ‘Here’s the pain point we solve. Here’s how we can increase your bottom line.’ Through the research, messaging, and economic model, we substantiated that ArborMetrix delivers genuine and important value to their clients. They have a good story to tell, and we are delighted that they chose us to help them bring it to life.”
ArborMetrix delivers healthcare business intelligence solutions focused on provider performance. Since its founding in 2011, ArborMetrix has provided solutions for healthcare organizations to help providers improve clinically and financially, as care delivery and payment models evolve. Learn more at ArborMetrix.com.
About Sage Growth Partners
Sage Growth Partners accelerates commercial success for healthcare organizations through a singular focus on growth. The company helps its clients thrive amid the complexities of a rapidly changing marketplace with deep domain expertise and an integrated application of research, strategy, and marketing.
Founded in 2005, Sage Growth Partners is located in Baltimore, MD and serves clients such as GE Healthcare, Philips Healthcare, The Healthcare Association of New York State, Healogics, Quest Diagnostics, Qlik, and Legacy Comm