Healthcare firm taps former editorial director at UBM Medica to join its integrated marketing practice
Baltimore, MD – Dec. 4, 2018 – Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, today announced that Aubrey Westgate has joined its integrated marketing practice as Director, Strategic Accounts. In this role, Westgate will oversee relationships with key clients and support a wide range of marketing communications and content development activities, including the creation of white papers, blog posts and articles, client messaging and positioning, and media relations.
Westgate previously served as the Editorial Director at UBM Medica, where she oversaw nine trade publications including Managed Healthcare Executive, Medical Economics, and Physicians Practice. In that role, she managed a team of writers and was responsible for planning, writing, and editing content for a diverse range of healthcare audiences. Westgate earned her degree in broadcast journalism from Boston University.
“Aubrey is a terrific addition to our talented team,” said Boh Hatter, SGP CMO and General Manager, Marketing. “Talent is the lifeblood of our business. Aubrey brings deep healthcare domain expertise and a rich combination of campaign strategy and writing skills that will benefit our clients.”
About Sage Growth Partners
Sage Growth Partners accelerates commercial success for healthcare organizations through a singular focus on growth. The company helps its clients thrive amid the complexities of a rapidly changing marketplace with deep domain expertise and an integrated application of research, strategy, and marketing.
Founded in 2005, Sage Growth Partners is located in Baltimore, MD and serves clients such as Philips Healthcare, Quest Diagnostics, Launchpoint, Ingenious Med, and ArborMetrix.