Campaign the culmination of a year-long effort to rename, rebrand, reposition and initiate growth for the Lancaster, PA-based Multi-Speciality practice
Baltimore, MD – December 26, 2014 • Sage Growth Partners (SGP), a Baltimore-based healthcare consulting, technology, and marketing firm today announced the launch of a television advertising campaign for Brain Orthopedic Spine Specialists of Lancaster, PA. The television, print, and digital advertising campaign features patients who share poignant recollections of their experiences with the physicians and staff of the practice.
The campaign, which kicked off on December 26, is the culmination of a year-long marketing effort to rename, rebrand and reposition Brain Orthopedic Spine Specialists in the community. SGP conducted extensive research among patients, physicians and staff to identify patients who received, in some cases, life-saving care by the physicians at Brain Orthopedic Spine Specialists (BOSS). Patients, family members, and their physicians share powerful, first-person testimonials of the outstanding quality of care they received, the measures taken to deliver this care, and the long-term, life affirming impact that care still has on them today. The messages serve to create an inspiring connection between a patient, the family, and the team at BOSS.
Brain Orthopedic Spine Specialists provide the most comprehensive brain, joint and spine care to patients in the Central Pennsylvania region. The campaign seeks to remind patients and referring providers of the remarkable talent resident in the local market.
“People are bombarded with persuasive messages each and every day,” says Boh Hatter, Chief Marketing Officer for Sage Growth Partners. “Most of them go unnoticed. Our aim here, as it is in every marketing initiative, was to find the truth and tell it well. The messages are genuine. They are heartfelt. They speak volumes about the skill and care one can expect at BOSS. We are honored that they have allowed us to tell their stories.”
About Sage Growth Partners
Sage Growth Partners (SGP), a healthcare strategy, technology, and marketing firm, provides insight, advice and multi-disciplined execution to growth-minded health care organizations nationally, including hospitals, health systems, physicians groups, insurers, trade associations, and academic institutions. With deep roots in the business of health care, SGP delivers results to difficult industry and organizational challenges.