Vanessa is an experienced marketing and communications professional practiced in public relations and media outreach. She leads the delivery of public relations services for Sage Growth Partners and its clients, including: integrated PR and marketing strategy, press release development and distribution, story creation and journalist pitches, coordination of media interviews and spokesperson training, writing byline articles and blog posts, and crisis communications activities.
Known for producing and merchandizing comprehensive research-based campaigns, Vanessa pursues ROI-focused approaches that align with clients’ business goals and objectives. She serves as the account and project management lead on a variety of contracts, facilitates messaging workshops, leads marketing audits, and has experience with B2B and B2C advertising.
REPRESENTATIVE ACCOMPLISHMENTS
- Versed in creative, research-based brand development tactics
- Led campaign development for diverse clients, and guided execution of key assets across functional teams
- Managed research analysis and asset development including infographics, executive summaries, and reports
- Analyzed industry value chain, B2B and B2C marketing, and brand perception for a national trade organization
Versed in creative, research-based brand development tactics
Led campaign development for diverse clients, and guided execution of key assets across functional teams
Managed research analysis and asset development including infographics, executive summaries and reports
Analyzed industry value chain, B2B and B2C marketing, and brand perception for a national trade organization
Conducted field research in regional markets, including retail mapping and customer interviews
Led media buying efforts and directed creative for print and online advertising
AIGA, Baltimore Chapter, President Emeritus
Vanessa earned her M.A degree in Design Management from the Savannah College of Art and Design in Savannah, Georgia, and her dual B.S. degrees in Marketing and International Business from the University of Maryland, College Park, Maryland.
