Vanessa Ulrich

Director, Media Relations

Vanessa is an experienced marketing and communications professional practiced in public and media relations.

Known for producing comprehensive research-based campaigns, Ulrich is able to equate and effect ROI-focused approaches that align with clients’ business goals and objectives.

Ulrich’s background also includes B2B and B2C advertising.

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REPRESENTATIVE ACCOMPLISHMENTS

  • Versed in creative, research-based brand development tactics
  • Led campaign development for diverse clients, and guided execution of key assets across functional teams
  • Managed research analysis and asset development including infographics, executive summaries and reports
  • Analyzed industry value chain, B2B and B2C marketing, and brand perception for a national trade organization

Versed in creative, research-based brand development tactics

Led campaign development for diverse clients, and guided execution of key assets across functional teams

Managed research analysis and asset development including infographics, executive summaries and reports

Analyzed industry value chain, B2B and B2C marketing, and brand perception for a national trade organization

Conducted field research in regional markets, including retail mapping and customer interviews

Led media buying efforts and directed creative for print and online advertising

AIGA, Baltimore Chapter, President

Ulrich earned her M.A Degree in Design Management from the Savannah College of Art and Design in Savannah, Georgia, and her dual B.S. Degrees in Marketing and International Business from the University of Maryland, College Park, Maryland.

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