How to thrive in the new PCP marketplace

Strengthening Primary Care Physicians in the face of monumental change

It’s not news that the healthcare industry is undergoing unprecedented change. Every day, practice leaders are confronting difficult decisions that balance the best practices of the past with the demands of a rapidly transforming healthcare marketplace. It’s a daunting process.

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For decades, Primary Care Physicians (PCPs) have been the frontline of healthcare in the United States. As technology has evolved to deliver more information quicker than ever before, patients’ expectation about how services can and should be delivered has changed. Patients are more educated than ever before—and hungry healthcare entrepreneurs see opportunity. Coupled with the fact that some analysts believe reforms like MACRA pose a major threat to physician independence, it’s time to take a hard look at how effective physician practice and delivery models truly are.

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