Challenge
- Identifying market needs, developing solutions, and promoting impact
- Needed to stay at the crest of the population health movement
Like many technology companies, we tried to sell features and functions. Sage challenged that and helped us build a different story that taps into the pains our prospects feel. Our investment in marketing is now generating qualified prospects and dramatically improved sales performance.
— Mason Beard , Co-founder, Wellcentive
Solution
- Assert unique market positioning
- Refine and consistently deliver evocative and differentiated messaging
- Created sales algorithm and heat map
- Implemented integrated marketing campaign in three thought leadership cycles per year
Results
- Sold to Philips Healthcare for a market-leading multiple
- Moved SEO ranking from page three to No. 5 on page one
- 132 qualified leads for interactive web tool campaign
- LinkedIn ads get an average of 5x to 44x more clicks than average
- Tagline development
- Almost 720,000 media impressions from Q2-Q3
Novelty to Normalcy White Paper
Novelty to Normalcy Infographic
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