The Growth Playbook: From Physician Practice to Physician Platform

Four Ways to Scale Your Physician Organization

BY ROY BEJARANO, DANIEL D’ORAZIOBOH HATTER, AND JASON SCHIFMAN

growth playbook coverPhysician practices and groups, particularly those seeking to maintain their independence, face a complex and turbulent environment. The bar they must meet to sustain their organizations continues to rise. For practices and groups seeking to grow and improve their margins, the bar is even higher.

Increasing competition, lower reimbursement, new reimbursement models, staffing challenges, and new regulatory requirements are just a few of the challenges these organizations face. Further, while physicians are extremely intelligent and skilled clinically, they may lack the breadth and depth of business expertise required to help their organizations navigate the shifting tides. Even when physicians do have the necessary business acumen, many would rather spend their time focusing on patients rather than management and strategy.

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