Market research
We analyzed the competitive landscape and conducted dozens of in-depth interviews with key stakeholders and customers, along with blinded consumer discussions.
Messaging
We repositioned the organization and recrafted the brand value story. Through the work, we introduced a new unifying tagline: Where change happens in healthcare.
Visual Brand
To bring Health Evolution’s new brand identity to life, we designed a memorable new visual brand, complete with a fresh color palette, typography, imagery, and new logo.
Website
We custom-built a completely redesigned user-centric website that prioritized thought leadership and engaging content to reflect the organization’s mission.
