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Qualitative Research

Studies that surface important perceptions

With nearly two decades of experience and a team of healthcare SMEs, we know how to drive probing discussions that lead to authentic insights. Each year, we conduct 500+ in-depth interviews with healthcare leaders to measure perceptions, concepts, and potential. We lean on well-honed instincts, a ton of preparation, and a highly curated panel of experts — a combination that allows us to find the hidden insights that propel growth.

Quantitative Studies

Statistical proof to support key decisions

When clients require statistical precision to make well-informed decisions, we employ quantitative research methodologies. Whether conducting longitudinal studies to track perceptions over time, testing messaging strategies, or analyzing purchase and decision-making behaviors, our team’s deep expertise in healthcare markets enables us to design surveys that produce actionable insights.

Key Focus Areas

Ensuring a sound go-to-market strategy

Charting an optimal path to growth requires keen insights and many critical decisions. One minor misstep can mean missing the moment. Make sure your team is equipped with the rigorous market intelligence, landscape analysis, key audience sentiment, and strategic sales insights you’ll need to make the most of your growth initiatives. Our opportunity assessment offerings help your team navigate this highly complex undertaking:

  • Market Size and Velocity
  • Product-Market Fit
  • Pricing and Packaging Strategies
  • Market Segmentation and Targeting

Turning customers into champions

Your customers are your everything—but it can be hard to know how they’re feeling about you. Make sure your existing customers turn into loyal ones with a range of strategic services that unearth user experience scores and sentiment. Our customer experience offerings drill down into strengths, weaknesses, and areas of opportunity and can make all the difference to your company’s long-term success:

  • Stakeholder Interviews
  • Customer Satisfaction Studies
  • NPS Studies
  • Social Listening

Optimizing your brand value story

We live in an over-communicated society. Healthcare organizations bombard their markets with messages and claims. Many are overstated and some are poorly stated. It’s difficult and unwise to rely solely on your instincts. Message testing provides the insights you need to deliver messages that are clear, relevant, differentiated, and compelling. Some key testing types include:

  • Competitor Message Mapping and Differentiation
  • Tone and Likability
  • Positioning Statement
  • Key Messages
  • Promises and Proof
  • Tagline Options

Insights to strengthen your brand

In a saturated market, it is hard to stand out. Even brands with unique value propositions can quickly get eclipsed by the noise. Brand research is the only surefire way to determine how well prospects know you, how well the market understands you, and how well you stack up against the competition. To measure, monitor, and help strengthen your brand’s market position, we offer a wide range of studies, including:

  • Unaided and Aided Brand Awareness
  • Brand Preference
  • Net Promoter Score
  • Reputation Monitoring
  • Perception and Quality
  • Share of Voice