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Brand Formation and Advancement

Your brand, your promise to the market

We help clients build and elevate compelling brands that create strong connections with their target markets. Our work is driven by a relentless pursuit of pragmatic creativity, a dynamic blend of analytical rigor and emotional appeal. Through words and visuals, we bring brand value stories to life.

Demand Generation and Patient Acquisition

Campaigns that educate,
connect, and convince

Our campaigns move markets and drive tangible results. Whether it involves expanding sales pipelines for HIT vendors or attracting new patients for providers, we leverage the capabilities of our full-service content and creative agency to fuel client growth.

Marketing for Growth

Finding your unique voice and look

A brand serves as an organization’s commitment to its market. In the noisy and ultra-competitive healthcare industry, a strong brand enables an organization to assert its distinct value, personality, and characteristics. Well-constructed brands cultivate customer recognition, trust, credibility, and loyalty. We facilitate brand development and advancement through a comprehensive range of services, including:

  • Naming and renaming – brands, products, service lines
  • Visual branding and logo development
  • Brand architecture
  • Website creation and redesign

Finding and telling your brand value story with conviction and consistency

We work with clients to create or sharpen their messaging, crafting compelling and distinctive brand narratives that establish their position as a unique solution for key audiences and buyer personas. We have built a rigorous process that consistently produces surprising and powerful results. The key tenets of our work are:

  • Listen to the Market
  • Understand Market Adoption
  • Follow the Money
  • Challenge Vigorously
  • Identify Tangible Use Cases
  • Focus on Outcomes & Proof
  • Survey the Market

Asserting market leadership through unique, thought-provoking content

One of our greatest strengths is our ability to harness the combined expertise of our healthcare subject matter experts and our skilled team of former healthcare journalists to produce authentic thought leadership content — content that is grounded in fresh data and innovative viewpoints. Our goals are straightforward: to introduce audiences to emerging trends and perspectives and to amplify our clients’ leadership voices, ensuring their insights resonate and are valued within the market. Our team produces a wide range of thought leadership content, including:

  • Market Reports and White Papers
  • Position Papers and Opinion Pieces
  • Executive Bylines
  • Webinars
  • Blogs

Earning coverage for visibility and credibility

Press coverage plays a pivotal role in enhancing credibility, visibility, thought leadership, and market differentiation for our clients, ultimately contributing to their success and growth by enhancing visibility and awareness and advancing credibility and trust. Our team collaborates closely with clients distribute and make news to secure coverage across both trade and mainstream media outlets.

  • Trade and mainstream press placements
  • Podcasts
  • Speakerships
  • Awards
  • Media Training
  • Crisis Communications

Strategic execution that maximizes reach, impact, and engagement

Whether launching a content-driven initiative to foster market engagement and drive marketing qualified leads or executing a multi-channel advertising campaign to attract new patients, every Sage campaign is anchored in extensive research, deep healthcare subject matter expertise, creative inspiration, meticulous communication, strategic media planning, and a diverse array of communication channels. We build campaigns for a wide range of strategic initiatives, including:

  • Brand awareness and reputation
  • Sales pipeline growth
  • Sales pipeline advancement
  • Patient acquisition and census
  • New product introduction