Job Summary:

As a key leader within a full-service marketing communications agency specializing in healthcare, the Senior Account Group Director will manage a portfolio of retained client accounts. This individual will be responsible for successfully driving client engagement—ensuring exceptional client satisfaction, fostering long-term account retention, and overseeing the growth of the account group.

Key Responsibilities:

• Lead Multiple Client Accounts: Manage and develop strong relationships with key stakeholders across all customer touchpoints, ensuring a consistent, high-quality client experience.
• Client Retention and Growth: Ensure high levels of client satisfaction, driving renewals, repeat engagements, and organic growth through upselling and cross-selling opportunities.
• Strategic Advisor Role: Establish trusted advisory relationships with clients and their stakeholders, collaborating with internal teams to meet client needs and deliver strategic solutions.
• Content Strategy Development: Collaborate with clients and internal teams to create thoughtful, authentic content calendars that align with client objectives and highlight leadership in their market.
• Content Creation Excellence: Lead the development of high-quality content, including market reports, white papers, op-eds, case studies, and blogs, with a strong focus on thought leadership and industry relevance.
• Collaborate with Internal Teams: Work closely with Account Managers, creative, and cross-disciplinary teams to deliver campaigns and content that are both innovative and strategically sound.
• Campaign Execution and Metrics: Partner with cross-functional teams to align campaign strategies with client goals, track key performance metrics, and ensure campaigns exceed expectations.
• Monitor Performance: Leverage data and analytics to track campaign success, providing clients with insights and actionable reports to optimize engagement and satisfaction.
• Lead Regular Account Meetings: Oversee weekly account status meetings, ensuring that campaigns stay on track and align with client objectives.
• Process Adherence and Optimization: Ensure campaigns follow established workflows and processes, while proactively recommending improvements to optimize performance.
• Client Success Focus: Ensure superior service delivery and operational excellence, positioning the agency’s work as highly referenceable within the healthcare space.
• Drive Continual Improvement: Provide leadership in identifying and implementing new processes to improve workflow efficiency and client satisfaction.

Qualifications:

• Education: Bachelor’s degree or equivalent work experience required.
• Experience: 10+ years in account management, campaign planning, and marketing communications, ideally in a healthcare or health IT setting.
• Writing Proficiency: Exceptional writing skills, with demonstrated success in both short- and long-form content creation.
• Healthcare Expertise: Proven experience and understanding of healthcare markets, including providers, health plans, technology, economics, media, or policy.
• Campaign Planning: Advanced expertise in campaign development, planning, and execution.
• Communication Skills: Strong verbal and written communication skills, with the ability to build trusted relationships with internal and external teams.
• Consultative Leadership: Adept at managing complex client relationships with a consultative, strategic approach to achieving business goals.
• Project Management: Experience managing multiple client deliverables across various projects, ensuring that timelines, scope, and tasks are met.
• Strategic Thinking: Demonstrated business acumen, with a focus on driving client growth and improving performance in a fast-paced environment.
• Collaborative Leadership: Dynamic leadership abilities, able to engage and influence stakeholders at all levels, both internally and externally.
• Organizational Skills: Ability to prioritize and balance multiple responsibilities, focusing on client deliverables and internal obligations.
• Continuous Improvement Mindset: A passion for continuous growth and improvement, constantly seeking ways to enhance client satisfaction and business outcomes.
• Analytical Skills: Strong analytical abilities, with a data-driven approach to decision-making.
• Independent Work: Ability to work autonomously and stay motivated while managing multiple tasks in a fast-paced, deadline-driven environment.
• Agency Experience: Thrives in a fast-paced agency environment with tight deadlines and changing priorities.
• Optional Skills: Media relations, creative development, and prior management experience are a plus.

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Job Summary:

We are seeking a dynamic and strategic Public Relations (PR) Director to guide our healthcare clients’ public relations efforts, driving brand visibility, thought leadership, and reputation management. As the PR Director, you will craft compelling narratives that position our clients as innovators in the healthcare sector, manage media relations, and develop integrated communication strategies to amplify client messages across multiple channels. This role requires a strategic thinker with excellent storytelling abilities and deep industry knowledge to build trust and influence across diverse stakeholders.

You will lead and mentor a team of PR professionals, collaborating with cross-functional teams to ensure that PR activities are fully integrated with marketing and digital initiatives. The ideal candidate will have a passion for healthcare, a proven track record of media success, and strong leadership and communication skills.

The PR Director reports directly to the Vice President of PR and Media Relations and collaborates with account teams across the agency. Occasional travel may be required for client meetings and media events.

Key Responsibilities:

• Strategic PR Planning: Develop and execute comprehensive PR strategies that align with clients’ business objectives and position them as thought leaders in the healthcare industry.
• Media Relations: Build and maintain strong relationships with key media outlets, reporters, and influencers in healthcare, technology, and business sectors to secure high-profile media placements.
• Crisis Communication: Lead crisis management efforts, developing proactive communication strategies to address potential issues, and ensure consistent and transparent messaging in high-pressure situations.
• Thought Leadership: Work with clients to craft thought leadership platforms through press releases, bylined articles, op-eds, case studies, and speaking engagements.
• Content Creation: Develop compelling press materials, including press releases, media kits, talking points, FAQs, and executive bios, ensuring alignment with clients’ key messages and goals.
• Integrated Communications: Collaborate with internal marketing, digital, and creative teams to ensure PR efforts complement broader marketing and brand initiatives, driving holistic communication campaigns.
• Media Monitoring and Reporting: Track and analyze media coverage, preparing reports that demonstrate the effectiveness of PR efforts, provide insights, and inform future strategies.
• Client Relations: Serve as the main PR contact for key healthcare clients, offering strategic counsel on all communications-related matters and fostering strong, long-lasting relationships.

Qualifications:

• Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field. A Master’s degree is a plus.
• Experience: 6+ years of public relations experience is required.
• Healthcare Industry Expertise: Deep understanding of the healthcare industry, with a proven ability to translate complex topics into compelling stories that resonate with media and stakeholders.
• Media Relations Expertise: Extensive experience managing media relations and securing placements in top-tier outlets, with a strong network of media contacts.
• Crisis Management Experience: Demonstrated ability to lead effective crisis communication strategies and manage reputational risks.
• Exceptional Writing Skills: Superior written and verbal communication skills, with a talent for crafting clear, engaging, and persuasive content across various formats.
• Project Management: Strong organizational skills and ability to manage multiple client accounts, deadlines, and deliverables in a fast-paced environment.
• Analytical Skills: Ability to analyze media trends, measure the impact of PR activities, and adjust strategies to improve results.
• Strategic Thinking: Ability to think strategically and creatively to solve problems, generate fresh ideas, and elevate client visibility in the marketplace.

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