Any initiative built on bad information is destined to fail. The healthcare market is a crowded, noisy place, filled with voices clamoring for your attention. Parsing out the true quality data from the useless chatter is a major concern—and doing it effectively can be the difference between organizational success and business failure.
Because of this, research is at the core of all of SGP’s work. We begin every initiative with a discovery phase, designed to gather key voice of business, voice of customer, and voice of market information. We also undertake secondary literature reviews to gather key market data to help elevate your business and guide your strategy.
By understanding how all of the components of your business interact and influence each other, we create a strong foundation for your product, service, or capability to stand out and reach the right audience in the right way.
Research by itself is interesting, research with a purpose is powerful. The SGP market research solutions are designed to inform an organization’s go-to-market strategy with the overarching objectives to accelerate commercial success. The combination of qualitative, quantitative and secondary research informs:
Our qualitative research is designed to gather key insights about how market stakeholders view market drives, unmet need, strategic priorities and how the line up against solution offerings. The research goes deep into brand awareness, product concept and messaging testing, buying processes, stakeholder mapping, propensity to buy, price point sensitivities and more.
Our quantitative research is designed to gather a larger amount of data to serve as a proxy for the market. Quantitative surveys test brand strength, product perceptions, buying processes, propensity to buy, urgency of need and more.
Whether we are creating a new brand, realigning with a new positioning, or advancing new perceptions, our work is always strategic, always genuine, and always uplifted by our interdisciplinary team and uncommon understanding of the healthcare marketplace. See representative samples of our work below.