Sustainable Growth: Charting a Path in Healthcare’s Crowded Marketplace

by | May 18, 2023

How Healthcare Technologies and Services Providers Thrive in a Competitive Market

In a recent survey, we found that most organizations are struggling with commercial growth, which may be why nearly three quarters consider gaining new customers a top priority in 2023.

Sustainable growth is challenging, especially in today’s market where a variety of market forces are clashing to impede success. Customers are navigating a crowded vendor market in the face of inflation, workforce shortages, and regulatory burdens.

75% of organizations believe commercial growth is as hard or somewhat harder than last year.

Despite these challenges, it is possible to break through the vast array of empty promises and market noise to earn interest, consideration, and ultimately, a healthy pipeline of sales opportunities. Sage Growth Partners has developed a report outlining practical steps to help you develop and implement a go-to-market strategy that engages new customers.

Organizations that implement thought leadership campaigns understand their prospects’ key pain points and needs, and they use that insight to effectively articulate the economic impact and tangible results of their solutions.

In this report, you’ll learn:

  • why business executives across a range of industries and company sizes use thought leadership in their marketing strategies
  • how thought leadership can engage prospects and investors, increase awareness, and facilitate sales growth
  • how to authentically connect your solutions with the needs and values of your potential customers and their organizations

Learn how thought leadership can advance your marketing strategy.