Kenneth “Boh” Hatter

Boh Hatter never met a Yogi Berra quote he didn’t like, which is appropriate given his aptitude for sports and coaching. As Sage’s Chief Marketing Officer and later President and Head of Marketing, Boh was the ultimate mentor and trusted advisor, to his teammates and clients alike.

For Boh, marketing was always about people. Over a career spanning more than 30 years, he built brands, businesses, campaigns, and teams. But the work he valued most was that which made a human connection. He had an uncommon ability to find the story at the heart of an organization and make people care about it—an instinct that shaped his approach to marketing and made him an invaluable counselor to the clients and colleagues who worked alongside him.

Boh joined Sage’s ownership team in 2011 and went on to build the firm’s full-service marketing practice, bringing together research, strategy, planning, creative, and integrated marketing communications. He served as Chief Marketing Officer before being named President and Head of Marketing. In that role, he helped shape Sage’s strategic direction, develop its people, strengthen client relationships, and build the firm for its next chapter.

His experience spans every part of healthcare, and beyond. Over the course of his career, Boh worked with organizations including CareFirst BlueCross BlueShield, Bon Secours Health System, the American Red Cross, Coca-Cola, and ABC Sports.

This work earned Boh earned numerous honors, including Clio, ADDY, Andy, Telly, and Gold Quill awards. But accolades tell only part of any story. He was a teacher in every sense of the word. He served as adjunct faculty at Loyola University Maryland and the Johns Hopkins Carey School of Business, teaching advertising, public relations, marketing research, and marketing communications. Away from work, he brought that same instinct for teaching to the playing field, coaching generations of young athletes in basketball, baseball, and football.

Whether the setting was a classroom, a conference room, or a ballfield, Boh wanted people to get better. He challenged them, encouraged them, shared what he knew, and took genuine pride in watching them succeed.

A lifelong Baltimorean, Boh was devoted above all to his family, including his wife, three children, their spouses, and three grandchildren. The loyalty, determination, humor, and competitive spirit that defined him professionally were inseparable from the Boh that his family, friends, colleagues, clients, students, and players knew and loved.

He passed away peacefully on August 29, 2026, at Gilchrist, a nonprofit organization devoted to compassionate end-of-life care—and, fittingly, an organization with which Boh had closely partnered on some of his most meaningful marketing efforts.