Achieving Success with Paid Media Strategies in Uncertain Times
Syft, a leading provider of healthcare supply chain management software and services, faced challenges when the COVID-19 pandemic disrupted traditional marketing strategies. With in-person events canceled and heightened competition in the digital space, Syft needed to find a different approach to stand out in the market. Sage Growth Partners engaged with Syft to develop a strategic marketing campaign focused on paid media initiatives, which included targeted content distribution, partnerships with relevant industry publications, and successful webinars. The results were exceptional, with a significant increase in MQLs, improved website traffic, and enhanced brand visibility.
Results:
- Generated 650+ Marketing Qualified Leads (MQLs) in just six months
- Two paid webinars resulted in 496 MQLs
- Improved SEO keyword rankings
- 3X increase in website visitors due to paid and organic social campaigns
To learn more about how Syft successfully implemented a paid media campaign during the pandemic, download our comprehensive case study.