Strategies and messages that move markets

We deliver creative strategies, compelling messages, and ROI-grounded campaigns to support growth-minded healthcare organizations.


Traditional Agency Services Informed By Uncommon Healthcare Insights

Communicating your value to the right audience segments in a strategic and compelling way is fundamental to growth, but finding your organization’s voice in a competitive and over-communicated marketplace is difficult.

Our marketing practice offers all of the services typically associated with full-service advertising agencies and public relations firms. Unlike a generalist firm, we work exclusively within the business of healthcare. Our multi-disciplinary teams allow us to eliminate long learning curves and accelerate the time it takes to get pragmatic solutions, genuine and evocative messages to the marketplace.


Healthcare-Only Strategic Marketing Services
  • Market Research
  • Planning and Strategy
  • Branding and Positioning
  • Messaging and Thought Leadership
  • Marketing and Messaging Audits
  • Campaign Development
  • Creative Development
  • Media – Paid, Earned, Social
  • Media Relations and Crisis Communications
  • Website Development/Digital
  • Events
  • Production
  • Sales Tools, Case Histories, and Collateral

Whether we are creating a new brand, realigning with a new positioning, or advancing new perceptions, our work is always strategic, always genuine, and always uplifted by our interdisciplinary team and uncommon understanding of the healthcare marketplace.  See representative samples of our work below.

A Pandemic Reveals the Critical Role of Communication in Providing Safe, Effective Healthcare Crises have a…
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​Our practice areas deliver unexpected insights and outstanding work through talented teams.


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Specializes in strategic planning, media relations, crisis communications and integrated communications programs.

Adil Qureshi

Adil Qureshi Marketing Strategy Associate

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A multi-disciplinary expert in research and marketing with a specialization in analytics.

Will Schwarz Senior Writer/Producer

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Over 30 years of experience as an executive producer and writer creating original non-fiction television programming.

Travis Moon Director, Content Development

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A multi-faceted communications professional specializing in brand identity and messaging, known for his ability to delineate content development from conception through delivery.

Alexander Lucas

Alexander Lucas Campaigns Manager

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A multi-disciplinary marketing strategist with over 10 years of experience in visual editing, design, and animation.

Vanessa Ulrich Director, Media Relations

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An experienced communications professional with significant project management and content strategy experience and a passion for leading creative teams.

Linda Harder

Linda Harder Director, Editorial Services

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A multi-faceted communications professional specializing in brand identity and messaging, known for her ability to delineate content development from conception through delivery.

Kevin O

Kevin O'Conor Campaigns Manager

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An experienced business development professional with a specialization in market and financial analysis.

Sharon Penttinen Director, Strategic Accounts

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Multi-talented healthcare communicator specializing in earned media,  and project management.