Skip to main content

Kenneth “Boh” Hatter

Chief Marketing Officer; General Manager,
Marketing and Strategic Communications

Boh brings more than 30 years’ experience as a marketing executive to his role as Chief Marketing Officer, applying a wealth of marketing strategy, messaging, and campaign development skills.

Capitalizing on his experience leading exceptional marketing firms, Boh has built a full-service, multi-disciplinary marketing business at SGP—a team that provides marketing research, strategy, planning and integrated marketing communications execution to healthcare organizations ranging from Fortune 50 to early stage. Boh provides strategic and tactical guidance across every account that engages our marketing team, collaborating closely with our account leads and clients.

As principal in his own marketing communications firm for 17 years, Boh worked with a range of healthcare clients including CareFirst BlueCross BlueShield, Bon Secours Health System, American Red Cross Blood Services, and ViPS Health Care Information Technologies. Prior to starting his firm, he served as Chief Operating Officer of two advertising agencies, including one that earned Adweek Magazine’s designation as the “hottest small agency in the country.” His client experience spans well-known brands such as Coca Cola USA, Umbro Soccer, M&M/Mars, BASF, McCormick Spices, Washington Bullets (now Wizards), ABC Sports, Delsey Luggage, and others.

Built on carefully crafted strategies and messages, Boh’s work has earned numerous industry awards such as Clio, ADDY, Andy, Telly, and Gold Quill. As VP, Corporate Communications at USF&G Corporation, he directed a 12-year campaign that drove awareness of the financial services company from 2% to 81%. Through that work, he orchestrated the company’s groundbreaking sponsorship of the USF&G Sugar Bowl — the first major college football bowl to accept a named partner.

Boh has also served as adjunct faculty at Loyola University in Maryland, where he has taught undergraduate courses in advertising, public relations and marketing research, and Johns Hopkins Carey School of Business, where he has taught graduate courses in marketing and marketing communications. He earned a B.S. and M.A. in Mass Communications from Towson University.