We know healthcare and health tech. We know news. And we know the difference between content and an engaging story that someone actually wants to read. Most general PR agencies can pitch reporters. Only a select few can design proprietary research, interpret the findings, establish a defensible point of view, and turn it all into an integrated media campaign with quantifiable reach and results.
PR and Media Relations
Sage combines healthcare intelligence, original market research and seasoned storytelling to help organizations lead important conversations, earn credibility, accelerate growth and become hard to overlook.
How Sage does healthcare PR differently
- 01Research
- 02Insight
- 03Point of view
- 04Earned media
- 05Executive authority
- 06Market influence
Technology that makes our PR process smarter
The best PR will always depend on a compelling story, sound judgment, and trusted media relationships. But the right technology makes every part of the process faster, more targeted, and more measurable.
Sage uses leading AI-enhanced PR platforms—including PR Newswire, Cision, Meltwater, and Qwoted—to target the best journalists, uncover timely media opportunities, distribute news, monitor coverage, and understand how stories are performing. These tools help us analyze reach, message penetration, sentiment, share of voice, and competitive visibility while continually refining our approach.
Our Healthcare PR & Media team
Our combination of award-winning healthcare journalists, strategists, writers, and media relations experts is our significant differentiator. With extensive backgrounds spanning payers, providers, newsrooms, health tech and PE-backed start-ups, our collective industry depth is unmatched by most.
This depth is further strengthened through close working relationships with Sage’s research and market intelligence team. Our healthcare expertise, editorial instincts, and industry relationships turn this collective, proprietary intelligence into meaningful placements and results.
Our Offerings
- Corporate Communications
- Media Relations
- Executive Positioning & Thought Leadership
- Product & Company Launches
- Issues & Crisis Communications
- Awards & Speaking Opportunities
- PR Measurement & Analytics
Corporate Communications
Your reputation is built on what you say, what you do and how well the two align.
We build a clear, credible company narrative—and carry it consistently across every audience. Our team develops strategic corporate communications programs for healthcare organizations navigating complex markets, competitive pressures and changing stakeholder expectations.
We help health systems, health plans, healthcare technology companies and providers articulate their value, communicate organizational priorities and build credibility with the audiences that matter most.
From corporate messaging and reputation management to stakeholder communications and organizational announcements, we ensure every message reinforces a clear, compelling and differentiated market position.
Media Relations
Getting attention is easy. Earning credibility takes expertise.
A press release is not a media strategy. Meaningful earned media coverage requires more than sending press releases and hoping someone notices. It takes compelling stories, timely insights, trusted media relationships and a deep understanding of what healthcare journalists consider newsworthy.
Sage’s healthcare media relations team combines experienced PR strategists, former journalists and healthcare industry specialists to develop stories that break through the noise. We identify emerging trends, connect clients to relevant conversations and secure opportunities with national, business, regional and healthcare trade media.
Through proactive pitching, expert commentary, contributed articles and targeted media outreach, we help healthcare organizations increase visibility, strengthen credibility and influence the conversations shaping their industries.
Executive Positioning & Thought Leadership
Your leaders should be known for more than their titles.
Healthcare companies increasingly compete for visibility and credibility of their leaders.
Sage helps CEOs, clinicians, founders and other senior executives develop distinctive points of view and become trusted voices on the issues shaping their markets.
We help establish leaders as credible authorities whose perspectives carry weight with customers, employees, journalists, investors and the broader healthcare industry. We craft executive positioning strategies around individual expertise, organizational priorities and the conversations leaders are qualified to influence. This can include media interviews, bylined articles, speaking opportunities, LinkedIn content, podcasts, commentary, executive messaging and ongoing thought-leadership platforms.
Product & Company Launches
A strong launch does more than announce, it creates momentum.
Sage develops the narrative, messaging, media strategy and supporting content needed to introduce new companies, products and services with clarity and impact.
Whether introducing a company, new product, service, partnership, funding milestone, acquisition or market expansion, Sage develops launch and communication strategies that make the moment matter most.
We start by identifying the strongest story: what is changing, why it matters, who should care and how the announcement fits into the larger healthcare market. From there, we develop the positioning, messaging, media strategy, executive communications and supporting content needed to create a coordinated launch across earned, owned and social channels.
Issues & Crisis Communications
When the stakes rise, clarity and speed matter.
In healthcare, reputational risk can emerge quickly—and the consequences of getting communications wrong can be significant. We help organizations prepare for potential risks, respond confidently under pressure and communicate with the transparency needed to protect trust and reputation.
Sage helps organizations navigate and recover from high-stakes situations involving patient safety, clinical incidents, regulatory scrutiny, litigation, workforce issues, leadership transitions, cyber events, operational disruption and other reputational threats.
Our expertise includes crisis planning, scenario development, holding statements, executive counsel, media strategy, stakeholder communications, spokesperson preparation, media training, rapid-response messaging and ongoing reputation management.
When an issue becomes public, organizations rarely have the luxury of figuring out their communications strategy in real time. The best crisis programs begin before the crisis.
Awards & Speaking Opportunities
Great work deserves the right stage.
Sage helps our clients identify high-value awards, conferences, panels, podcasts and speaking opportunities that can elevate both organizations and their leaders. We prioritize platforms that reach the audiences our clients need to influence: customers, healthcare executives, investors, clinicians, policymakers and industry peers.
Our team identifies opportunities, and then manages editorial calendars, submissions, abstracts, nominations, presentation development and executive preparation.
We also help connect awards and speaking programs to broader thought-leadership and media strategies so each opportunity creates value beyond the event itself.
PR Measurement & Analytics
Great PR should demonstrate more than just activity.
Sage measures our PR and communications programs based on the quality, relevance and business value of the outcomes we deliver.
This can include media quality, message penetration, share of voice, executive visibility, audience reach, website referral traffic, target-account engagement, competitive visibility, social amplification and contribution to qualified business-development activity.
We use platforms such as Cision, Meltwater and PR Newswire, alongside client data and campaign analytics to understand what is working, and where our strategy should change.
Our goal is not to produce a report filled with impressive-looking numbers, but rather to help clients answer their most useful questions:
- Are the right audiences hearing our story?
- Are our messages breaking through?
- Are we building authority in the market?
- Are our efforts helping move the business forward?
