Where to Focus: Survey Guides Biopharma Digital Solutions to Better Meet Market Needs.
To help companies that sell digital solutions to the biopharma market identify the needs, plans, and preferences of potential buyers,Sage Growth Partners conducted a survey with 116 leaders from biopharmaceutical companies. The survey analyzed digital solutions in six areas: Analytics, Real World Evidence (RWE), Enterprise, Clinical Development, Patient Engagement and Digital Therapeutics.
In this report, you will learn:
Defining Priorities for Solution Capabilities.
Sage uses structured techniques (such as the Importance-Satisfaction Matrix shown here) to define needs and opportunities. Survey respondents were asked to rate their current satisfaction with and importance of various capabilities of existing solutions. While reporting the results for each type of solution is beyond what can be included here, we include an example of these findings for Clinical Development solutions in the figure below. Solution providers should focus on the lower right quadrant, where buyers place the greatest importance but are the least satisfied with the capability of existing solutions.
As this data indicates, Clinical Development buyers are least satisfied with their solutions’ ability to:
